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<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> Promotion helps you draw your target’s attention, create interest in your products and services, generate demand, and encourage them to purchase from you.

The following are the four main roles of promotion:

  1. Build awareness – Make your target audience aware of your products and services.
  2. Foster interests – Gaining their interest in your business.
  3. Generate demand – Making your products and services desirable.
  4. Induce prospects to take action – Placing a call-to-action for your target to engage easily and find the next steps. </aside>